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游客价值观对环保行为的影响——基于客源市场空间距离与区域经济水平的分组探讨

【作者】 张玉玲郭永锐郑春晖

【Author】 ZHANG Yuling;GUO Yongrui;ZHENG Chunhui;Guangzhou Institute of Geography;School of History Culture and Tourism,Jiangsu Normal University;School of Tourism,Guangzhou University;

【机构】 广州地理研究所江苏师范大学历史文化与旅游学院广州大学旅游学院

【摘要】 人为因素造成的旅游地生态环境退化已成为阻碍旅游可持续发展的重要因素,因此研究游客环保行为具有必要性。本研究选取九寨沟与青城山-都江堰为案例地,采用便利抽样法搜集数据,依据空间距离和区域经济水平划分游客样本,并构建4个游客价值观驱动保护旅游地环境行为模型。不同模型比较分析发现:(1)利他价值观、环境世界观与环保道德规范对游客环保行为的正向作用具有普遍性规律,不受空间距离与区域经济水平影响;(2)利己价值观对游客环保行为的作用机理存在区域差异,空间距离具有削弱作用,区域经济水平具有增强作用。

【Abstract】 Ecological environment degradation at tourist sites caused by human factors has become an important factor which hinders sustainable development of tourism. Hence,researches on tourists’ proenvironmental behavior are necessary and have significant and implications. This paper took Jiuzhaigou national park and Mt. Qingcheng and Dujiangyan as cases in point,used convenience sampling method to collect data,divided the samples into four parts based on the criterion of spatial distance and regional economic level,built four models of tourists’ values driving pro-environmental behavior at tourist sites based on above data,and made a comparative analysis of the models. The findings are:( 1) there is a universal law about the positive effects of altruistic values,environmental worldviews and moral norm about environment on pro-environmental behavior,which isn ’t impacted by spatial distance and regional economic level;( 2) there are regional differences about the impact mechanism of egoistic values on tourists’ pro-environmental behaviors because of the weakening role spatial distance and the enhancing role of regional economic. We believe that results would have practical significance on tourists’ behaviors management and environmental conservation at tourist areas.

【基金】 国家自然科学基金项目“旅游目的地社区恢复力测度模型及其驱动机制研究”(41501147);“地方依恋视角下的国内游客亲环境行为特征、驱动因素及影响机理研究”(41661034);广东省科学院2017年度创新驱动项目“珠三角城际交通网络构建背景下旅游经效应空间响应及产业发展关键技术”(2017GDASCX-0809)
  • 【DOI】10.16323/j.cnki.lykx.2017.02.001
  • 【分类号】F592.7
  • 【下载频次】285
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