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故宫博物院新媒体传播对青少年的影响研究 ——以成都、重庆两地为例

【作者】 许佳琪

【导师】 唐英;

【作者基本信息】 成都理工大学, 传播学, 2019, 硕士

【副题名】以成都、重庆两地为例

【摘要】 博物馆作为一种特殊的社会教育机构和文化基础设施,教育功能是实现其社会功能的主要方式。我国重点文物保护单位故宫博物院建立在故宫古建筑内,作为故宫的管理机构为故宫发声。近年来,故宫作为对青少年进行思想文化教育的关键场所,在青少年的教育发展活动中获得了一定成效,但同时也出现一些问题,青少年受到互联网快速传播的影响,新媒体发出的信息充斥着他们的信息生态环境。在青少年对新媒体依赖愈发加深的情况下,过去故宫博物院传统传播方式已经不能满足当代青少年需求,更无法发挥显著教育功能。因此故宫博物院开始通过新媒体平台与技术,突破传统文化原有传播壁垒,利用青少年所乐于接受的新媒体传播对其产生正面影响,从而达到发挥博物馆教育功能,吸引更多青少年爱上中国传统文化,这也是本论文研究的价值所在。从相关文献收集来看,针对故宫博物院新媒体文化传播的单独研究虽然有所涉及,但却忽视了博物馆与青少年之间的重要联系。因考虑到青少年已经具备一定辨识能力,行为上也开始逐步表现出自主性,以及青少年群体对社会、国家发展的重要性。所以笔者在收集相关文献后,将研究范围限定在成都、重庆地区14-28岁青少年,以文献分析、问卷调查、深度访谈为研究方法,并前往故宫进行了为期一周的实地考察与体验。全文共分为绪论、六个章节及结论,共八个部分:第1章绪论。首先将研究背景提出进而引出本文重点进行探讨的主题,并得到本文所要研究课题对社会所具有的现实意义与学术上的理论意义;其次通过梳理国内外相关文献资料,对国内外与博物馆新媒体传播对青少年影响的相关研究进行论述及分析,挖掘国内外研究视角及研究内容的优势与不足,为本论文研究找到切入点;在此基础之上提出本论文研究的思路及研究内容,利用文献研究法、调查研究法、案例分析法进行实际撰写工作以及叙述本论文研究创新点、重点和难点。第2章故宫博物院新媒体传播。首先对本文中涉及的新媒体概念进行具体阐述。其次对故宫博物院与新媒体的结合,按照时间顺序进行阶段性描述,最后重点对故宫博物院现阶段的新媒体传播现状进行归纳总结。第3章故宫博物院新媒体传播对青少年的实证研究。本章节是本论文最为关键的章节之一,笔者通过问卷调查及深度访谈来分析故宫博物院新媒体传播对成都及重庆地区青少年的影响因素与影响水平。第4章故宫博物院新媒体传播对青少年的正面影响。此章节通过对相关文献进行搜集、整理、分析,归纳总结出有哪些影响因素,并通过第3章数据进行具体数据支撑,探讨分析故宫博物院对成都、重庆地区为例的发展中城市14-28岁青少年们产生的正面影响。第5章故宫博物院新媒体传播对青少的负面影响及其原因。结合传播学、受众心理学、社会学等学科中的相关文献以及第3章数据和资料,找出故宫博物院利用新媒体进行信息传播过程中对发展中城市的青少年产生的负面影响及原因。第6章故宫博物院新媒体传播中提升对青少年正面影响的策略。针对第5章提出的问题,从传播的基本原则出发,探求故宫博物院在利用新媒体传播信息的过程中,如何提升对青少年正面影响的策略。第7章故宫博物院新媒体传播对青少年影响的启示及发展趋势。本章基于传统文化的传播以及青少年的健康成长,将对未来故宫博物院新媒体方面的发展方向做了相关趋势预测。结论。将全文贯穿进行总结,归纳了故宫博物院新媒体传播对青少年的影响及策略,达到了本研究预设的目标。

【Abstract】 As a special social education institution and cultural infrastructure,the educational function is the main way to realize its social function.As the management of the Forbidden City,the Palace Museum was the voice for Forbidden City.In recent years,the Palace Museum,as a key place for ideological and cultural education for young people,has achieved certain results in the educational development activities of young people.But at the same time,there are also some problems.These problems are also caused by the unclear understanding of the characteristics and needs of the youth groups.Young people are affected by the rapid spread of the Internet.New media is the medium through which they are exposed,and the information they send is full of their information ecosystem.Under the backward that the young people is more and more relying on new media,the traditional way of communication in the past is no longer able to meet the needs of contemporary young people,and it is unable to play a significant educational function.Therefore,the Palace Museum began to explore new ways for transformation,use new media platforms and technologies,break through the intrinsic barriers to communication in traditional culture,and use the new media that young people are willing to accept to have a positive impact on their cognition,emotions,and behaviors,thus achieving museum educational function.The function is to attract more young people to visit the museum and fall in love with Chinese traditional culture.This is also the value of the research.From the related literature,although the research on the cultural media communication of the Palace Museum has been involved,it ignores the important links between museums and young people.Because of the fact that the young people already have certain discernment ability,their behavior has gradually begun to show autonomy,and the importance of youth groups to society and national development.Therefore,after collecting relevant literature,limited the scope of research to adolescents aged 14-28.Using literature analysis,questionnaire survey,and in-depth interviews as research methods,and went to the Forbidden City for a one-week field trip and experience.In addition,to avoid the problem of multi-variable and low-confidence due to the large scope of the investigation.The sampling location has chosen two representative cities in Southwest China: Chengdu and Chongqing,hope this research will provide a reference for the development of young people in most developing cities in China.The full text is divided into an introduction,six chapters and conclusions,a total of eight parts:Chapter 1 introductionFirstly,the background of the research is put forward to introduce the themes that are discussed in this paper,and the practical significance and academic significance of the research topics in this paper are obtained.By combing relevant domestic and foreign literatures,this paper discusses and analyzes the research on the influence of new media dissemination on young people in museums at home and abroad,and explores the advantages and disadvantages of research perspectives and research contents at home and abroad,and finds the entry point for this paper.On this basis,puts forward the ideas and research contents,research methods,like Literature research,investigation research,case analysis for the research work and the innovation points,key points and difficulties of this research.Chapter 2 Overview of the New Media Communication Process of the Palace MuseumFirst of all,the new media concept involved in this article is specifically elaborated.Secondly,the combination of the Palace Museum and the new media is described in stages according to the chronological order.Then,the summary of the current situation of the new media dissemination of the Palace Museum was be summarized.Chapter 3 an Empirical Study of the New Media Communication in the Palace Museum for young peopleThis chapter is one of the most critical chapters of this thesis.The influencing factors and influence levels of the new media communication of the Palace Museum on young people in Chengdu and Chongqing is analyzed through questionnaires and in-depth interviews.Chapter 4 the positive impact of the new media communication of the Palace Museum on young peopleThis chapter collects,organizes and analyzes related literatures,summarizes the influencing factors,and conducts specific data support through Chapter 3 to explore and analyze the positive impact of the Palace Museum on young people in developing cities such as Chengdu and Chongqing.Chapter 5 the Negative Influence of the Palace Museum on the New Media Communication of young people and Its CausesCombining relevant literature in communication science,audience psychology,sociology and other disciplines,as well as Chapter 3 data and information,find out the negative impacts and causes of the young people in developing cities during the use of new media for information communication by the Palace Museum.Chapter 6 The New Media Strategy of the Palace Museum to Enhance the Impact on Young PeopleIn response to the questions raised in Chapter 5,starting from the basic principles of communication,explore how the Palace Museum can use new media to enhance its influence on young people.Chapter 7 The enlightenment and development trend of the impact of the new media communication of the Palace Museum on young people.This chapter is based on the spread of traditional culture and the healthy development of young people,forecasts the trend of the museum in the coming years.ConclusionThrough the full text of several parts,the influence and strategy of the new media communication of the Palace Museum on young people are summarized,and the preset goals of this study are achieved.

  • 【网络出版投稿人】 成都理工大学
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